For Isa, her business started as a hobby that got out of hand. Since April, you can find her company, Isa Ceramics, in the Apparatenfabriek, where she creates the most charming ceramic cups. “It’s amazing that I now have everything in one place: all the materials and even a kiln. And all this at Strijp-S!” Isa beams. Her heart and flower mugs not only make us happy, but many others have also fallen in love with her unique pottery.