The Hoogeveen reading board. You know the one. The most iconic reading board in the Netherlands.

Everyone knows what comes after aap and noot. But where’s the fun in predictability? That’s where I come in. ZITA. Bold, creative, a graphic designer who loves to color outside the lines. Hand me your aap and noot, and I’ll help you complete the board—with a twist.

aapnootZITA. Not afraid to think differently and always up for a new challenge. Stepping outside the traditional framework of my own ‘reading board’ is exactly how I create surprising designs, concepts, and experiences. That’s where I’m aapnootGOOD. at!